Gender, age and background are factors that influence consumers. In order to successfully attract target customers, it is necessary to under

Generation Z was born in the era of thriving technology, they had a close relationship and dependence with the development of technology. Th

In recent years, many well-known companies have used animation advertising to promote their brands and products. The content of animation is

I believe that most of you is familiar with this classic animated character of Demae Iccho! Over the recent years, more companies have used

Walking on the street, you can see many young people using their smartphones, checking out different social media platforms. They not only w

There are multiple functions on Instagram, what worth to mention the hashtag function, brands are turning different hashtags into their own

Hashtag is one of the most popular social media culture and users’ habits nowadays, many social media users add hashtag when they post. Inst

Follow the function of stories launched by Snapchat, Instagram and Facebook also introduced stories function on the platforms. Among the thr

Snapchat is one of the most popular social media platforms among young people aged between 13 and 25. Although it seems Snapchat is not as a

Most of us familiar with the words "Augmented reality", so how well do you know about it? Do you understand what is the difference between A

With increasing level of information in the society and economy, the demand for information services and cloud computing rise gradually.

Many of us are familiar with the words ‘big data’, but how ‘big’ is ‘big data’? How do big data related to marketing?

Chatbot is widely used for various practical purposes, including customer service or information acquisition. Its 24 hours online customer s

Chatbot is widely used in different social media platform, such as Facebook Message helps users understand the information

Technologies have become indispensable in our daily lives. Voice Search function of Artificial Intelligence (AI) is being even more common

It is not surprising that many people know what Artificial Intelligence (AI) is. More organizations have started to use AI to replace human

With the increasing channels of live marketing, the start-up brand named “My Rules” made good use of the livestream function

There are increased number of live marketing channels in the recent years. YouTube, Instagram and Facebook are some of the alternatives.