Setting an efficient keyword can definitely gain numerous exposure. Before formulate the keywords for your website, it is essential to have a deep understanding of product properties, direction, and trend of keywords. 1.Have deep understanding of your product📦 Getting well understanding of your product, and you will figure out the selling point of your product🔎. You need to figure out what consumers demand💭 on the product or service you provided. For example, you are representing a sports equipment company, knowing the position of your company is vital for better predicting the suitable keyword. 2.Direction of the keywords🧭 Then you can think about the direction of the keywords. If you want price🏷️ as your selling point, price or discount related keywords would be a good starting point, such as "XX discount" and "XX price". If you want to emphasize quality🥇, comparison or recommendation would be your direction, such as "2018 XX recommendation", "XX comparison" and so on. Of course, there are more directions to explore.🕵 3. Keyword matching method📈 There are four matching methods for keywords, Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. Each method has its advantages and disadvantages. Different matching methods play a complementary role with precise keywords which makes the rank higher, thereby increasing the chance of exposure.📸