到底怎樣才能做到低成本高效益的廣告宣傳?

資訊科技愈來愈發達,近年來,不少人都逐漸拋棄傳統媒體,繼而轉到網絡媒體。


圖片來源: Curata

網上社交媒體影響力越來越強,憑藉著其文字導向的特性、加上圖文並茂的視覺呈現和互動高的優勢,比起傳統媒體更能吸引消費者,成為了市場推廣工具的新貴。


商家自然是希望能亦最低的成本,得到最高的效益,社交媒體正正特點命中了商家的要求。根據調查,數據媒體所產生的品牌影響力比傳統媒體平台高出好幾倍,而所需開支卻遠比傳統媒體平台低。以全球最大的社交平台——Facebook為例,其廣告效益較電視平台高出700%,可見不論在效益,還是對受眾產生推廣影響力方面,它的成效遠高於傳統媒體或是其他數碼平台。


iBorn Media 幫您在這個龐大的強大的宣傳媒介找到屬於自己的定位,由專人為您分析,在最合適的社交平台為你進行針對性宣傳,為您找到最合適的定位和客戶群,有效地使廣告訊息成功打入潛在客戶群與目標客戶。


網絡媒體商機無限,唯有有策略和系統地根據需要去選擇平台去宣傳產品、服務,才可以做到低成本高效益。

#iBornMedia #社交媒體 #Facebook #Instagram #WeChat



How to develop a cost-effective advertising campaign?


In the era of advances in information technology, people are gradually shifting from using traditional media to online social media.


Photo source: Curata

Social media has grown more influential among general public with the rich information and interactive features. Its vast room for creativity makes it an ideal and effective platform for marketing instead of traditional media.


From the perspective of business owners and advertisers, social media definitely hits the bullseye of attaining the goal of developing cost-effective advertising campaigns According to a marketing research, digital media performs a lot better than the traditional platform in leveraging brand influence. The expenses required, however, are much lower. For example, the advertising value of using Facebook, which is the world’s largest social media platform, is 700% higher than using TV broadcasting channel! Now tell me a reason for not using social media for advertising.


Business opportunities are broad and unlimited on digital media. At the same time the media is constantly evolving. To achieve low cost but high efficiency in your advertising campaign, you will need to select the right platform and adopt the right promotion plan strategically and systematically. If you're struggling to improve visibility online, it's high time to find an advertising agency such as iBorn Media to consult the experts’ opinions on social media campaign development.


Social media is a great place if you are looking to improve your brand awareness. Find your position in this huge and powerful media, analyze and carry out targeted promotions to make brand message communicate successfully with your potential customers.

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