We have mentioned SEO and SEM before and they seem to be two different strategies. SEM is actually a strategy in general and SEO is a branch of SEM, therefore, they are having a degree of similarity. 3.Understand the demand of your target audience You have to have an understanding of your consumers and their consumption patterns๐๏ธ to use that two strategies efficiently. By researching consumer psychology๐ง, you will know their demand thoroughly and able to create attractive and useful content. This content will be displayed when consumers search keywords on search engine๐. 4.Research on Keywords is Crucial The first step of using SEM and SEO is having research๐ on keywords for designing suitable keywords. This research should include keyword trends and the competition status to filter out keywords and related information searched by consumers๐. Also, these researches can be getting information about keywords used by your competitor and help you to encounter that competitionโ๏ธ.