Instagram推出新創作者帳戶 為名人KOL建立個人品牌

自2016年推出商業檔案後,Instagram正研究為不同人氣用戶建立一種新的帳戶類型,此創作者帳戶(Creator Accounts)功能針對能讓用戶更有效地與其他用戶互動。

網上圖片

根據好萊活報導,新功能預計於明年推出,目前正處於測試階段。創作者帳戶主要包含下列新功能:


關注者洞察分析

用家能透過此功能更深入了解粉絲在其帳戶上的動作及互動。系統將會在帖子、限時動態和IGTV上收集關注者的數據,並展示關注者數量的增長趨勢,以便用家審視帖子的成效。


私訊過濾工具

通過讀取、未讀和標記狀態以過濾訊息,另外亦可利用時間和相關性排序,用家可確保及時或優先處理重要的訊息或請求。


靈活的標籤功能

用家可把訊息或聯絡人根據商業或社交查詢等方式分類,從而自訂指定的聯繫方式。


Instagram發言人Ashley Yuki認為新創作者帳戶可以拉近創作者和關注者的距離:「希望Instagram能成為建立個人品牌及打造粉絲社區的最佳平台。」


創作者帳戶有助用家更準確地分析發布內容的影響,及更有系統地管理自己粉絲群。將來復盤平台內容時,可透過新功能的數據來發布觀眾有興趣的帖子,計畫合適的推廣帖文。相信Instagram明年推出創作者帳戶時會包括更多新的功能,優化用戶體驗。



New Creator Accounts on Instagram for High-Profile Users


Since the launch of Business Profiles in 2016, Instagram is now testing Creator Accounts with special features and insights tailored to influencers.

Online Photo

According to The Hollywood Reporter, the new account type is currently being tested by a small group of users and is expected to roll out next year. The new account type includes features like:


FOLLOWER INSIGHTS

It will allow creators to understand how their followers interact with the account. The data which will be collected across post feeds, IG Stories and IGTV, will show creators the trend and growth of their account followers, so that they can track and access the performance of each content update.


DIRECT MESSAGING TOOLS

Creators can filter the direct messages by read, unread and flagged status. The tool will also be able to rank message requests by relevance or time to make sure a follow-up and response to important messages.


LABEL TOOLS

Using contacts and categories to help creators customize their contact method on Instagram, which can direct business or social inquiries to the right contact channel


Ashley Yuki, an Instagram product manager believes the new account profile will pull influencers and fans together, “We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build personal brands.”


The new features in Creator Accounts would help high-profile users like celebrities, influencers and KOLs to manage and understand their fan base so as to create content and deliver the message, to the audience with the right channel, whether they publish a new social update, advertisement, or informative post. More features within the new profile type are to be announced that further optimize user experience on Instagram for influencers.


#Instagram #SocialMediaMarketing

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