身為Facebook專頁管理員的你，常為帖子流量而感到煩惱？以下為大家介紹３個管理Facebook專頁嘅小秘訣，要增加專頁或帖子的觸及率和互動率就不再是難事啦 😜
1. 找出最好的出post時間
網絡上有一大堆關於發布的最佳時間的技巧，指出在某特定時段發布帖文是最有效提高自然觸率。但不同網站有不同的建議，到底應該相信哪一個說法，是否單單一個時間就適合應用於所有的專頁？
最簡單的方法是查看Facebook專頁的洞察報告，了解自己的粉絲。細心觀察和分析用戶最活躍上線時間（見下圖），自然就能決定何時最適合發布帖文！
所以應該先了解自己的品牌方向及專頁粉絲的集慣，不要盲目跟從坊間的說法啊！
2. 建立吸引的Facebook內容
人人都期望發布的帖文能得到關注，但到底帖文內容如何做到引人為勝的效果？
2018年初，Facebook將遊戲規則改變了。互動利誘用戶讚好、分享、標籤朋友，以表情反應投票等濫用Engagement baiting的手法，都會被懲罰降低曝光率。要有高接觸率，就要謹記不要濫用Engagement baits！
而大部份香港人最愛實用又有趣的內容，專頁內容多元化而帶有活力，吸引力就更加大。
3. 善用不同的工具和平台
除積極宣傳外，追隨到社交平台的最新功能和潮流，亦是一個重要的關鍵！
早前Instagram新推出的發問開放式問題，一瞬間成為大眾熱潮，Facebook的功能亦同樣不斷推陳出新。假如品牌能夠緊貼社交媒體的動態，能吸引用戶主動追隨，同時會為品牌建立正面形象！
除了在Facebook專頁，當然要善用其他社交媒體網站，例如在Instagram、YouTube等，多元化地進行宣傳和散播。另外，不妨試試在個人網站或卡片上提及品牌專頁，讓不同的人士都有機會接觸到您的品牌！
當然最快和直接令Facebook page增加曝光和觸及率就是廣告啦！但要留意廣告帖文的內容都一樣重要啊～～
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► 3 Tips to Improve Your Facebook Fan Page's Popularity ◄
Marketing in a digital world nowadays is never easy. There are always new stuff coming up every minute on the internet. If your brand wants to gain exposure on the competitive market space on Facebook, here, we reveal 3 basic tips to improve your Facebook fan page’s popularity.
1. Find the Best Time to Post on Pages
Posting at a right time is one of the keys to reaching more audience on your fan page. You can find a lot of studies online showing a wide range of results telling you ‘this is the specific time you should post on Facebook!’. Basically they all point to one thing: users’ peak activity time.
With this clue, you may want to find out the best time for your page to post instead of following the universal time that others tell you.
A simple way is to take a look at the Insights dashboard of your Facebook fan page and find out the average time your fans are active (see pic below). The data on Facebook metrics would suggest the best time for you to publish a post.
2. Create Engaging Facebook Content
Yes it sounds vague. How do I create content that draws engagement?
Earlier this year Facebook announced an algorithm adjustment to “connect people to meaningful posts”. It is actually promoting content that brings relevant and interactive response, rather than using engagement baits.
Ask questions or create discussions of various compelling topics which are related to your brand to raise audience’s attention and interest. To extend the exposure of the post, encourage your followers to leave a reaction, comment, or even share it with their network. A positive brand image is built when you interact with the other users too to strengthen the loyalty to your page.
3. Utilize the tools you have
Facebook is constantly evolving with new algorithm and tools. Your fans will be amazed and are more willing to engage if you are familiar and playful with the newest functions on the platform.
Stay ahead and create buzz about the popular trends, or even make use of the other media channels if your brand is on other platforms than Facebook such as YouTube or Instagram! The power of content and media combination allows us to spread the message across different networks to optimise your brand’s reach.
Tbf launching ads on your Facebook post would be the fastest and most direct way to increase popularity of the page!
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