We have mentioned SEO and SEM before and they seems like to be two different strategies. SEM is actually a strategy in general and SEO is branch of SEM, therefore, they are having a degree of similarity. 1. SERP is the stage for both strategiesโจ The mechanism of SEO and SEM are using resources to gain more exposure๐ธ. Their ultimate goal are put the website up at prominent positions๐ in SERP when users searching keywords in search engine. 2.More and More Click-rate! ๐ฑ๏ธ Higher position in SERP๐, easier to attract customers to click in the webpage. Highger click-rate will comes after and more opportunity to receive more transaction eventually. Therefore, successcul SEO and SEM strategies๐ are not only to show up in front of customers but also attract customers to enter the page.